EPK (press kit) template
Copy this structure into a document or web page and fill it in. Keep it to one or two pages.
1. Header
- Artist name
- One-line description: "____________________ is a ____________________ from ____________________ making ____________________."
- One strong photo
- Links: Spotify, Apple Music, YouTube, Instagram
2. Bio
Short (one paragraph, about 80 words):
Who you are, where you're from, what your music sounds like, and the one thing that makes you different. Write in the third person.
Long (about 250 words):
Your story: how you started, influences, key releases, milestones, and what you're working on now.
3. Music
- Your latest release, with a streaming link
- Your two or three best songs
- A private link to unreleased music, if you're pitching a new release
4. Video
- Your best music video or live performance
- One short live clip that shows what a show feels like
5. Highlights
Pick the five strongest, and be specific:
- Releases and streaming milestones
- Shows, festivals and venues played
- Press coverage, with links
- Playlists, collaborations, awards or grants
6. Quotes
One to three short quotes from press, other artists or promoters, with the source.
7. Photos
A link to a folder of high-resolution press photos, horizontal and vertical, with the photographer's credit.
8. Upcoming
New release dates, tours or shows, and what you're open to (bookings, collaborations, brand work).
9. Technical (for promoters)
- Line-up and number of performers
- Set length options
- A link to your technical rider and stage plot
10. Contact
- Bookings: name, email, phone
- Press: name, email
- Brands and collaborations: name, email
Checks before you send it
- Every link works and opens without a login.
- Photos are high resolution and credited.
- Numbers are current and accurate.
- Your contact details are on the first page.
Questions people ask
Should my EPK be a PDF or a web page?
Either works. A web page (or shared folder) is easy to keep current; a PDF is easy to attach. Many artists have both, with the PDF linking to the folder of photos and music.
What if I don't have press coverage yet?
Use what you have: streaming milestones, shows played, collaborations, playlist adds, quotes from fans or artists you've worked with. Keep it honest and specific.
How long should my bio be?
Have three lengths: one line, one paragraph (about 80 words), and a longer version (about 250 words). Most people will read only the first two.